The Crew

Meet the Core Team leading your (soon to be) Masterpieces and breathing life into the big, small and handheld screens. Our team members are a balanced web of designers and strategists; clashing heads, discussing design plans, booking venues and managing vendors, all to bring you the perfect creative expression.

  1. picture of ceo shabbir muhammad looking at the camera, wearing a cap, glasses in a grey shirt while holding a paintbrush infront of an orange and white mural

    Shabbir Mohammed

    CEO + Creative Director

    Shabbir Mohammed is a person who tries hard to find interesting ways of doing ordinary things, being a writer, designer and visual artist. He finds himself working through different mediums to tell stories. He is fascinated by wonder and how ordinary spaces have so much scope for the extraordinary to be imagined. 

    He’s worked as a facilitator and designer, at the center for arts based methodologies and wellbeing, as an artist in residence for the Reveries of an Urban Dreamland and part of the core team for Global South Arts and Health week Pakistan and part of the cohort for Sikka Animation 2025 workshop in Dubai. His work has been showcased in exhibitions in different parts of the world, From Pakistan to the UAE to Switzerland to New York.

    The power of the way a heart can be transformed through a good story is something that he finds himself wanting to work towards. The way different people can come together to make something like a broken door into a portal for imagination and magic is so fascinating.

    With his time he likes to remain active, playing tennis and swimming and playing different types of games, currently he is trying to learn scuba diving, he likes to go on adventures to find new discoveries whether they be around the block or in another part of the world, no adventure too small and no journey boring if one sees with eyes full of wonder. There is something new, something fresh to always be found.

    If you like him are feeling called to new exciting adventures give him a shout, he's always happy to chat!

  2. picture of team member mahnoor mahboob, wearing a light blue shirt with a yellow top underneath, sitting in a cafe smiling with one of her hands support her chin

    Mahnoor Mahboob

    Head of Creative Strategy

    With a background in Communication & Design, she approaches every project with both a visual eye and a systemic purpose-driven mind- balancing creativity with structure. Her work is rooted in understanding people, whether designing campaigns, shaping narratives, or building community-driven initiatives, Mahnoor focuses on clarity, intention, and impact. She has led institution-wide communication strategies at Habib University, facilitated workshops, and translated complex challenges into thoughtful, actionable solutions.

    Previously, as Programs and Partnerships Lead at Zindagi Trust, she developed large-scale advocacy and education campaigns, collaborating with organizations like TikTok, Meta, KFC, and Aahung to expand reach and sustainability. Her initiatives have engaged thousands, blending strategic partnerships with meaningful storytelling.

    Beyond formal roles, she founded an NGO in her teens called Pasbaan-e-Khalq, raising over 1 million PKR to support underserved communities - a reflection of her belief that creativity and leadership must serve something larger.

    As a Creative Consultant and Social Media Manager at OtherStuffStudios, she brings empathy, strategic clarity, and a strong narrative instinct-helping individuals and organizations articulate who they are, why they matter, and how to show up with intention, and most importantly have fun along the way!

  3. picture of team member luluwa lokhandwala, smiling and looking at the camera in a pink dress, within a lush green park space

    Luluwa Lokhandwala

    Head of Research

    Luluwa has worked with various organizations as a designer, where she has applied her expertise on digital campaigns, reports, and publications.

    Her previous work spans film festivals, healthcare, and cultural platforms, with a strong emphasis on concept development and illustration-led design systems.

    Alongside professional practice, Luluwa has taught graphic design at Habib University, Beaconhouse National University, and Shaheed Benazir Bhutto University and have facilitated international workshops at Experimental Photo Festival, Asia Pacific Feminist Forum, Karachi Beinnale Arts Festival and Ajeeb Design Festival, among many others.


  4. picture of team member hussain ahmed, wearing a turqoise fleece high neck sweater and glasses, smiling infront of the camera with thick fluffy black hair

    Hussain Ahmed Shaikh

    Head of Visual Media

    Hussain is a person who remembers the by minute and by second frames of a show/cartoon/movie he watched as a kid, that influenced him into the person he is today. He never stopped noticing the intent of a director in his choice of color theory, shot composition and narrative choices. When thinking about all of that in the real world today, he cant help but see the stories waiting to be told.

    Previously working as a Creative Director at Innovative Pixels Arts, Karachi in the field of Comic Book Art, Illustration, Graphic Design, Animation, TV/Film Production and Storyboarding, he amounted a vast experience of all things media, giving him the insight of creative direction in every genre of entertainment.

    Hussain graduated with a Bachelors in Communication & Design from Habib University, Masters in Interactive Digital Media from Griffith College, Ireland.

    He also qualified for various professional mentorships through the National Talent Academy Ireland Programme, receiving hands on experience with industry professionals such as DreamWorks Producer, Chuck Austen (Steven Universe, How to Train Your Dragon), Disney Director, Kevin Lima (Tarzan, A Goofy Movie) and Studio Meala/Boulder Media Project Manager, Leon Elliot.

    At the same time, it was not only the technical skills that Hussain honed, but it was also the acute sense of leadership; the ability to understand, teach and effectively communicate with others. This includes not only the team he works with, but also the clients who he's always listening to keenly, trying to tell the most authentic and personal story that they want to bring into the screen.

    If you ever have an idea, Hussain will happily listen to you and hype you up over a cup of tea!