No Wonder - Brand Design and Packaging

Creating a unique packaging system and brand guidelines for the fast food brand No Wonder.

Creating a unique packaging system and brand guidelines for the fast food brand No Wonder.

  • Creative Direction

  • Brand Strategy

  • Typography

  • Brand Identity

  • Graphic Design

an illustration of a character in a brightly lit, lemon yellow room. The character has a relieved smile looking directed at the camera, wearing a blue tunic and black fluffy hair
an illustration of a character in a brightly lit, lemon yellow room. The character has a relieved smile looking directed at the camera, wearing a blue tunic and black fluffy hair

The Process

We started with the logo. When we talked with the client they pointed us to one of our older poster typography that we had done that they actually really loved. Currently they were using this blocky font for their logo, so we blended it with the style they pointed out to us to create this Logo that had more movement and personality.


After going through some iterations we created a whole new hand drawn illustration system centered around this oversized character taking a huge bite of pizza. It’s quirky, memorable, and even reflects the way their pizzas are cut. We designed the hand of the character to wrap all around the box for a little bit of extra playful flair. We used our designs to create some mockups and 3d rendered until our client was happy and excited about their new designs.

The result is packaging that’s bright, energetic, and instantly feels like No Wonder. It tells the story of the brand before you’ve even opened the box.

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OUR WORK